TY  - BOOK
AU  - Green, Paul E
AU  - Tull, Donald S
AU  - Albaum, Gerald.
TI  - Research for marketing decisions
SN  - 9788120307575
U1  - 658.83  5
PY  - 1988///
CY  - New Jercy
PB  - Prentice hall Inc.
KW  - Marketing Research Content and Strategy
KW  - The Tactics of Marketing Research
KW  - The Value and Cost of Decision Making
KW  - Research Design
KW  - Information from Respondents
KW  - Measurement in Marketing Research
KW  - Measurement and Scaling in Marketing Research
KW  - Sampling Procedure in Marketing Research
KW  - Analyzing Associative Data
KW  - Selected Activities in Marketing Research
ER  -