Green, Paul E <br/><br/>
Research for marketing decisions / 
By Paul E Green, Donald  S Tull and Gerald Albaum 
 - 5th ed.   Eastern Economy Edition 
 - New Jercy :  Prentice hall Inc. ,  1988 
 - xii,784p. ;  PB :  23.5 cm 
<br/><br/><label>ISBN: </label>9788120307575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research Content and Strategy<br/>The Tactics of Marketing Research<br/>The Value and Cost of Decision Making<br/>Research Design<br/>Information from Respondents<br/>Measurement in Marketing Research<br/>Measurement and Scaling in Marketing Research<br/>Sampling Procedure in Marketing Research<br/>Analyzing Associative Data<br/>Selected Activities in Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83   / GREP