Marketing management
Kotler, Philip.
creator
text
xx
New Delhi
Pearson Education
2004
11th ed.
monographic
und
eng
Xxix, 706p. ;I6 ; 25.5 cm.
By Philip Kotler.
Developing market strategies
Managing advertising sales promotion public relations and direct marketing
658.8 KOTP
8178086549
210716
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