00568nam a2200181Ia 450000500170000000800410001702000150005804000180007304100080009108200200009910000200011924500460013925000130018526000440019830000320024265000330027465000790030720220210113948.0210716s2004    xx            000 0 und d  a8178086549  cAIMIT LIBRARY  aeng  a658.8211bKOTP  aKotler, Philip.  aMarketing management /cBy Philip Kotler.  a11th ed.  aNew Delhi :bPearson Education ,c2004.  aXxix, 706p. ;I6 ;c25.5 cm.  aDeveloping market strategies  aManaging advertising sales promotion public relations and direct marketing