Kotler, Philip. <br/><br/>
Marketing management / 
By Philip Kotler. 
 - 11th ed. 
 - New Delhi :  Pearson Education ,  2004. 
 - Xxix, 706p. ;I6 ;  25.5 cm. 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Developing market strategies<br/>Managing advertising sales promotion public relations and direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOTP