TY  - BOOK
AU  - Katragadda, Gopichand.
TI  - SMASH innovation : : smashing the hand mind market barrier 
SN  - 9788126570959
U1  - 658.4063  2
PY  - 2018///
CY  - New Delhi
PB  - WILEY
KW  - Wealth of nations :sowing innovation
KW  - The way of the flute : reapaing innovation
KW  - Trends and bends : anticipating the next
N1  - The book SMASH innovation is a roller-coaster ride through ancient fable, tales of up-to-the-minute innovation success and brain physiology. This book makes excellent reading on the historical perspectives of early industrial innovations, our own roots as India as well as what is ailing us in our path of innovation in the last few centuries. It covers the process that can be adapted to accelerate innovation as well as potential areas for the future wherein India can take a lead. All through the book, passion and knowledge of the author through his rich experience flow through, which can be of benefit to the current generation of young minds to assimilate, practice and innovate. This book deals with our earlier constraints of the Hand-Mind-Market barrier and what needs to be done to overcome that; 1. The Age of Reason: Learning from the Masters

Harnessing Nature

Moving Parts

Moving Fields

Moving Quantum

Moving Molecules

2. Wealth of Nations: Sowing Innovation

At the Bend in a River

Aryabhatta’s Childre; About the Author
Dr. Gopichand Katragadda is the Group Chief Technology Officer and Innovation Head for Tata Sons. He also serves as a Director on the boards of Tata Elxsi


ER  -