02034nam a2200265Ia 4500 OSt 20260324114039.0 210716s2018 xx 000 0 und d 9788126570959 AIMIT LIBRARY eng 658.4063 2 KATG Katragadda, Gopichand. 255711 SMASH innovation : smashing the hand mind market barrier / By Gopichand Katragadda. 2nd ed. New Delhi : WILEY , 2018. xix,183p. ; PB 23.4 cm The book SMASH innovation is a roller-coaster ride through ancient fable, tales of up-to-the-minute innovation success and brain physiology. This book makes excellent reading on the historical perspectives of early industrial innovations, our own roots as India as well as what is ailing us in our path of innovation in the last few centuries. It covers the process that can be adapted to accelerate innovation as well as potential areas for the future wherein India can take a lead. All through the book, passion and knowledge of the author through his rich experience flow through, which can be of benefit to the current generation of young minds to assimilate, practice and innovate. This book deals with our earlier constraints of the Hand-Mind-Market barrier and what needs to be done to overcome that. 1. The Age of Reason: Learning from the Masters Harnessing Nature Moving Parts Moving Fields Moving Quantum Moving Molecules 2. Wealth of Nations: Sowing Innovation At the Bend in a River Aryabhatta’s Childre About the Author Dr. Gopichand Katragadda is the Group Chief Technology Officer and Innovation Head for Tata Sons. He also serves as a Director on the boards of Tata Elxsi Wealth of nations :sowing innovation 255712 The way of the flute : reapaing innovation 255713 Trends and bends : anticipating the next 255714 ddc BK 2nd 658.4063 KATG 197213 197213 0 0 ddc 0 0 MCA AIMIT AIMIT KIM 2020-03-17 Knowledge World 549.00 Bill no:929; Bill dt:2020-03-16 0 658.4063 KATG MCA16728 2025-07-21 00:00:00 411.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT KIM 2026-02-12 SK Publishers & Distributors 659.00 Bill no: SKP4043;Billdt:2026-2-2 0 658.4063 KATG MBA15283 2026-05-23 00:00:00 494.25 2026-02-19 BK