TY  - BOOK
AU  - Zimmerman, Jan.
AU  - Ng Deborah.
TI  - Social media marketing: all in one for dummies: all in one for dummies 
SN  - 9788126569144
U1  - 658.802  4
PY  - 2017///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Making the business case for social media
KW  - Optimizing social media for internal and external searches
KW  - Developing a content marketing strategy
ER  -