Zimmerman, Jan. <br/><br/>
Social media marketing: all in one for dummies  all in one for dummies / 
By Jan Zimmerman and Deborah Ng. 
 - 4th ed. 
 - New Delhi :  Wiley India Pvt Ltd ,  2017. 
 - xx,716p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9788126569144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Making the business case for social media<br/>Optimizing social media for internal and external searches<br/>Developing a content marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.802   / ZIMJ