TY  - BOOK
AU  - Siegel, Eric.
TI  - Predictive analytics : : power to predict who will click buy lie or die 
SN  - 9788126559770
U1  - 005.767  1
PY  - 2016///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Prediction takes action
KW  - With power comes responsibility
KW  - The machine that learns
ER  -