TY  - BOOK
AU  - Luchs, Michael G; Swan, K Scott; Griffin, Abbie.
TI  - Design thinking: new product development essentials from the PDMA: New product development essentials from the PDMA
SN  - 9788126573066
U1  - 729 LUCM 
PY  - 2018///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
ER  -