TY - BOOK AU - Palmatier, George E. AU - Crum, Colleen. TI - Enterprise sales and operations planning : : synchronizing demand supply and resources for peak performance SN - 9788184043112 U1 - 338.04 1 PY - 2007/// CY - New Delhi PB - Shroff Publishers and Distributors Pvt Ltd KW - A new beginning KW - Sales and operations planning fundamentals KW - Demand management fundamentals ER -