@book{196910,
	author = {Stickdorn, Marc; Lawrence, Adam; Hormess, Markus; Schneider, Jakob. and Stickdorn, Marc; Lawrence, Adam; Hormess, Markus; Schneider, Jakob},
	title = {This is service design doing: applying service design thinking in the real world.},
	publisher = {Shroff  Publishers and Distributors Pvt Ltd},
	year = {2018},
	address = {New Delhi},
	edition = {1}
}