TY - BOOK AU - Ganis, Matthew. AU - Kohirkar, Avinash. TI - Social media analytics: techniques and insights for extracting business value out of social media SN - 9789332578463 U1 - 005.764 1 PY - 2018/// CY - New Delhi PB - Pearson Education KW - Data identification KW - Data analysis KW - Information interpretation ER -