TY  - BOOK
AU  - Schmarzo, Bill.
TI  - Big data : : understanding how data powers big business 
SN  - 9788126545452
U1  - 005.768 SCHB 1
PY  - 2014///
CY  - New Delhi
PB  - WILEY
KW  - The big data business opportunity
KW  - Big data history lesson
KW  - Business impact of big data
ER  -