00436nam a2200133Ia 4500008004100000020001800041041000800059082002100067100003700088245009700125250000600222260006100228300001300289210716s2015    xx            000 0 und d  a9789351341598  aeng  a658.4038011 KURS  aKuruganti, Sandhya;Basu, Hindol.  aBusiness analytics: applications to consumer marketing.bApplications to consumer marketing.  a1  aNew DelhibTata McGraw Hill Publishing Company Ltdc2015  axxxv,716