Kuruganti, Sandhya;Basu, Hindol. <br/><br/>
Business analytics: applications to consumer marketing.  Applications to consumer marketing. 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2015 
 - xxxv,716 
<br/><br/><label>ISBN: </label>9789351341598 
<br/><br/><label>Dewey Class. No.: </label>658.4038011 KURS