TY  - BOOK
AU  - Hollensen, Svend; Banerjee, Madhumita.
TI  - Global marketing: a decision-oriented approach: Decision-oriented approach
SN  - 9788131728147
U1  - 658.848 HOLS 
PY  - 2014///
CY  - New Delhi
PB  - Pearson Education
KW  - International Marketing
ER  -