00441nam a2200145Ia 4500008004100000020001800041041000800059082001700067100004300084245008100127250000600208260003900214300001400253650002800267210716s2014 xx 000 0 und d a9788131728147 aeng a658.848 HOLS aHollensen, Svend; Banerjee, Madhumita. aGlobal marketing: a decision-oriented approach.bDecision-oriented approach. a4 aNew DelhibPearson Educationc2014 axxxix,753 aInternational Marketing