TY  - BOOK
AU  - Blattberg, Robert C; Kim, Byung-Do; Neslin, Scott A.
TI  - Database marketing: analyzing and managing customers: Analyzing and managing customers
SN  - 9788184893847
U1  - 658.8 BLAR 
PY  - 2010///
CY  - New Delhi
PB  - Springer
KW  - Marketing
ER  -