00441nam a2200145Ia 4500008004100000020001800041041000800059082001500067100005700082245009300139250000600232260003000238300001300268650001400281210716s2010    xx            000 0 und d  a9788184893847  aeng  a658.8 BLAR  aBlattberg, Robert C; Kim, Byung-Do; Neslin, Scott A.  aDatabase marketing: analyzing and managing customers.bAnalyzing and managing customers.  a1  aNew DelhibSpringerc2010  axxiv,871  aMarketing