Blattberg, Robert C; Kim, Byung-Do; Neslin, Scott A. <br/><br/>
Database marketing: analyzing and managing customers.  Analyzing and managing customers. 

 - 1 
 - New Delhi  Springer  2010 
 - xxiv,871 
<br/><br/><label>ISBN: </label>9788184893847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BLAR