TY - BOOK AU - Georges, Patrick M; Bayle-Tourtoulou, Anne-Sophie; Badoc, Michel. TI - Neuromarketing in action: how to talk and sell to the brain: How to talk and sell to the brain SN - 9780749469276 U1 - 658.802 GEOP PY - 2014/// CY - New Delhi PB - Kogan Page ER -