TY  - BOOK
AU  - Chaturvedi, Mukesh.
AU  - Kumar, Aseem.
AU  - Rahul, Manmohan.
TI  - Managing innovation and new product development: concepts and cases 
SN  - 9788120337275
U1  - 658.575  1
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd
KW  - Innovations management process
KW  - Organizing for new product development
ER  -