00625nam a2200193Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000220012424500730014625000120021926000320023130000270026365000470029065000540033765000400039120220215145540.0210716s2015    xx            000 0 und d  a9788126548620  cAIMIT LIBRARY  aeng  a658.802 21bWINW  aWinston, Wayne L.  aMarketing analytics :bdata driven techniques with microsoft excel /  a1st ed.  aNew Delhi :bWILEY ,c2015.  aXxx, 690p. ;c23.5 cm.  aRatio to moving average forecasting method  aRFM analysis and optimizing direct mail campaigns  aCalculating lifetime customer value