Winston, Wayne L. <br/><br/>
Marketing analytics :  data driven techniques with microsoft excel / 

 - 1st ed. 
 - New Delhi :  WILEY ,  2015. 
 - Xxx, 690p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>9788126548620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ratio to moving average forecasting method<br/>RFM analysis and optimizing direct mail campaigns<br/>Calculating lifetime customer value
<br/><br/><label>Dewey Class. No.: </label>658.802   / WINW