TY  - BOOK
AU  - Halve, Anand Bhaskar.
TI  - Planning for power advertising: a users manual for students and practitioners: Users manual for students and practitioners
SN  - 9780761933540
U1  - 659.1 HALA 
PY  - 2011///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
ER  -