00449nam a2200145Ia 4500008004100000020001800041041000800059082001500067100002600082245012900108250000600237260003600243300000800279650001600287210716s2011    xx            000 0 und d  a9780761933540  aeng  a659.1 HALA  aHalve, Anand Bhaskar.  aPlanning for power advertising: a users manual for students and practitioners.bUsers manual for students and practitioners.  a1  aNew DelhibResponse Booksc2011  a260  aAdvertising