Halve, Anand Bhaskar. <br/><br/>
Planning for power advertising: a users manual for students and practitioners.  Users manual for students and practitioners. 

 - 1 
 - New Delhi  Response Books  2011 
 - 260 
<br/><br/><label>ISBN: </label>9780761933540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 HALA