TY  - BOOK
AU  - Sathyapriya, P.
TI  - Marketing research
SN  - 9789351197751
U1  - 658.83  1
PY  - 2015///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing Research
KW  - Marketing Research Process
KW  - Research Design
KW  - Sampling Design
KW  - Data Collection Methods
KW  - Measurement Scaling
KW  - Field work and Data Preparation
KW  - Introduction to SPSS
KW  - Basic Data Analysis
KW  - Establishing Hypothesis and Testing
KW  - Determining Association among Variables
KW  - Determining Dependent Independent Relationship
KW  - Decision Making Models
KW  - Data Reduction Techniques
KW  - Brand Positioning Methods
KW  - Qualitative Approaches
ER  -