01304nam a2200373Ia 4500 20230710142932.0 210716s2015 xx 000 0 und d 9789351197751 AIMIT LIBRARY eng 658.83 1 SATP Sathyapriya, P. 126234 Marketing research / By P Sathyapriya 1st ed. New Delhi : Biztantra, 2015. xx,242p. ; PB : 23.5 cm. Marketing Research 126235 Marketing Research Process 126236 Research Design 126237 Sampling Design 126238 Data Collection Methods 126239 Measurement Scaling 126240 Field work and Data Preparation 126241 Introduction to SPSS 126242 Basic Data Analysis 126243 Establishing Hypothesis and Testing 126244 Determining Association among Variables 126245 Determining Dependent Independent Relationship 126246 Decision Making Models 126247 Data Reduction Techniques 126248 Brand Positioning Methods 126249 Qualitative Approaches 126250 ddc BK 1st 658.83 SATP 195152 195152 0 0 ddc 0 0 MCA AIMIT AIMIT Knowledge World 349.00 Bill no:218; Bill dt:2016-03-04 0 658.83 SATP MCA14661 2025-07-21 00:00:00 261.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2016-01-20 349.00 Bill no:181; Bill dt:2016-01-13 0 658.83 SATP MBA12103 2026-05-23 00:00:00 261.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2020-03-19 349.00 Bill no:931; Bill dt:2020-03-16 0 658.83 SATP MBA14176 2026-05-23 00:00:00 261.75 2021-07-16 BK