Sathyapriya, P. <br/><br/>
Marketing research / 
By P Sathyapriya 
 - 1st ed. 
 - New Delhi :  Biztantra,  2015. 
 - xx,242p. ;  PB :  23.5 cm. 
<br/><br/><label>ISBN: </label>9789351197751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Marketing Research Process<br/>Research Design<br/>Sampling Design<br/>Data Collection Methods<br/>Measurement Scaling<br/>Field work and Data Preparation <br/>Introduction to SPSS<br/>Basic Data Analysis<br/>Establishing Hypothesis and Testing<br/>Determining Association among Variables<br/>Determining Dependent Independent Relationship<br/>Decision Making Models<br/>Data Reduction Techniques<br/>Brand Positioning Methods<br/>Qualitative Approaches
<br/><br/><label>Dewey Class. No.: </label>658.83   / SATP