TY  - BOOK
AU  - Tanner, John F.
TI  - Analytics and dynamic customer strategy : : big profits from big data 
SN  - 9788126551613
U1  - 005.768 TANJ 1
PY  - 2014///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Big data and dynamic customer strategy
KW  - Big data strategy
KW  - Big data culture
ER  -