00409nam a2200145Ia 4500008004100000020001800041041000800059082001500067100001600082245009400098250000600192260003900198300001200237650001400249210716s2012    xx            000 0 und d  a9788131764411  aeng  a658.8 TAPA  aTapp, Alan.  aPrinciples of direct and database marketing: a digital orientation.bDigital orientation.  a4  aNew DelhibPearson Educationc2012  axvi,517  aMarketing