Tapp, Alan. <br/><br/>
Principles of direct and database marketing: a digital orientation.  Digital orientation. 

 - 4 
 - New Delhi  Pearson Education  2012 
 - xvi,517 
<br/><br/><label>ISBN: </label>9788131764411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 TAPA