TY  - BOOK
AU  - Linoff, Gordon S.
AU  - Berry, Michael J.
TI  - Data mining techniques : : for marketing sales and customer relationship management 
SN  - 9788126534722
U1  - 005.762  3
PY  - 2013///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - What is data mining and why do it
KW  - The data mining process
KW  - Decision trees
ER  -