Linoff, Gordon S. <br/><br/>
Data mining techniques :   for marketing sales and customer relationship management / 
By Gordon S Linoff and Michael J A Berry. 
 - 3rd ed. 
 - New Delhi :  Wiley India Pvt Ltd ,  2013. 
 - xl, 845p. ;  24.5 cm.  PB 
<br/><br/><label>ISBN: </label>9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>What is data mining and why do it<br/>The data mining process<br/>Decision trees
<br/><br/><label>Dewey Class. No.: </label>005.762   / LING