TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, J. Barry.
AU  - Carr, C. Jon.
AU  - Adhikari, Atanu.
AU  - Griffin, Mitch.
TI  - Business research methods: a south-asian perspective 
SN  - 9788131518519
U1  - 001.42 8
PY  - 2013///
CY  - New Delhi
PB  - Cengage Learning
KW  - Research Methodology
KW  - Qualitative Research
KW  - Primary Data Collection
KW  - Measurement Concepts
ER  -