TY  - BOOK
AU  - Raizada, Sumesh., ed.
AU  - Agarwal, Vishal., ed.
TI  - Scope and challenges of rural marketing in India
SN  - 9788174468420
U1  - 001.0726588  1
PY  - 2010///
CY  - New Delhi
PB  - Excel Books
KW  - Rural retail and distribution
KW  - Strategies for the rural marketing
KW  - Emerging trends and opportunities
ER  -