TY  - BOOK
AU  - Berry, Michael J A.
AU  - Linoff, Gordon S.
TI  - Data mining techniques : : for marketing sales and customer relationship management 
SN  - 8126505176
U1  - 005.762  2
PY  - 2008///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Why and what is data mining
KW  - Data mining methodology and best practices
KW  - Decision trees
ER  -