Berry, Michael J A. <br/><br/>
Data mining techniques :   for marketing sales and customer relationship management / 
By Michael J A Berry and Gordon S Linoff. 
 - 2nd ed. 
 - New Delhi :  Wiley India Pvt Ltd ,  2008. 
 - xix, 643p. ;  23 cm. 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Why and what is data mining<br/>Data mining methodology and best practices<br/>Decision trees
<br/><br/><label>Dewey Class. No.: </label>005.762   / BERM