TY  - BOOK
AU  - Giudici, Paolo.
TI  - Applied data mining : : statistical methods for business and industry 
SN  - 9812531785
U1  - 005.762  1
PY  - 2003///
CY  - Singapore
PB  - John Wiley and Sons
KW  - Methodology
KW  - Business cases
KW  - Forecasting telvevision audience
ER  -