TY  - BOOK
AU  - Kumar, V; Reinartz, Werner J.
TI  - Customer relationship management: a databased approach: A databased approach
SN  - 9788126509133
U1  - 658 KUMV 
PY  - 2008///
CY  - New Delhi
PB  - Wiley India
KW  - Management(658)
ER  -