TY  - BOOK
AU  - Berry, Michael J A.
AU  - Linoff, Gordon.
TI  - Mastering data mining: art and science of customer relationship management 
SN  - 9788126518258
U1  - 005.762   1
PY  - 2008///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Why master the art
KW  - Building effective predictive models
KW  - Who needs bag balm and pants stretchers
ER  -