<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Mastering data mining</title>
    <subTitle>art and science of customer relationship management</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Berry, Michael J A.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Linoff, Gordon.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Wiley India Pvt Ltd</publisher>
    <dateIssued>2008</dateIssued>
    <edition>1</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 494p. ; 23.5 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">By Michael J A Berry and Gordon Linoff.</note>
  <subject>
    <topic>Why master the art</topic>
  </subject>
  <subject>
    <topic>Building effective predictive models</topic>
  </subject>
  <subject>
    <topic>Who needs bag balm and pants stretchers</topic>
  </subject>
  <classification authority="ddc" edition="1">005.762   BERM</classification>
  <identifier type="isbn">9788126518258</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">210716</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251125135136.0</recordChangeDate>
  </recordInfo>
</mods>
