Berry, Michael J A. <br/><br/>
Mastering data mining :  art and science of customer relationship management / 
By Michael J A Berry and Gordon Linoff. 
 - 1 
 - New Delhi  Wiley India Pvt Ltd  2008 
 - xviii, 494p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>9788126518258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Why master the art<br/>Building effective predictive models<br/>Who needs bag balm and pants stretchers
<br/><br/><label>Dewey Class. No.: </label>005.762    / BERM