TY  - BOOK
AU  - Hawkins, Del I;Mothersbaugh, David L;Mookerjee, Amit.
TI  - Consumer behavior: buiding marketing strategy: Buiding marketing strategy
SN  - 9780070682160
U1  - 658.8342  HAWD 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
ER  -