Hawkins, Del I;Mothersbaugh, David L;Mookerjee, Amit. <br/><br/>
Consumer behavior: buiding marketing strategy.  Buiding marketing strategy. 

 - 11 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2011 
 - xxix,866 
<br/><br/><label>ISBN: </label>9780070682160 
<br/><br/><label>Dewey Class. No.: </label>658.8342  HAWD