TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
TI  - Marketing management
SN  - 9788120327993
U1  - 658.8  12
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India PVt Ltd.
KW  - Developing marketing strategies and plan
KW  - Conducting marketing research and forecasting demand
ER  -