Kotler, Philip. <br/><br/>
Marketing management / 
By Philip Kotler and Kevin Lane Keller. 
 - 12th ed. 
 - New Delhi :  Prentice Hall of India PVt Ltd. ,  2007. 
 - Xxxvii, 729 ;I19 ;  28 cm. 
<br/><br/><label>ISBN: </label>9788120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Developing marketing strategies and plan<br/>Conducting marketing research and forecasting demand
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTP